What is behavioural medicine?

Behavioural medicine - of which behavioural dermatology is a part - links medicine with human behaviour, in order to both improve our understanding of physical illness, and therefore improve its treatment. Behavioural medicine takes account of the behaviour of everyone involved - those in need of care, and also those who provide care, both informally and formally. If behaviour is neglected the results of medical treatment can be less than satisfactory. When behaviour is accounted for, the results of treatment can be optimal.